Stranger Things Gets a Video Game(- Esque Season Recap)The second season of Stranger Things comes out in exactly two months (hooray!), but some of us might need a refresher on what went down in the Upside Down. Luckily, Netflix is here to help people catch up—and dish out some high scores in the meantime. Netflix has released a short season recap done in the style of a video game. Using footage from the show, it adds levels, inventory, and Bonus Points for Sass, as is required. It’s a fun way to remember a few of the key moments from the series (even if it’s something fans have been doing for months now): Still, I can’t help but wonder if or when we’re actually going to get a good Stranger Things video game, and not just the Infinite Runner web browser thing Netflix gave us earlier this year. I would love an actual RPG where you play as the kids from Stranger Things, exploring all the mysteries of the Upside Down while still getting to be a kid in the . I mean, there’s the tabletop RPG Tales From The Loop (which io. I want to play as Eleven and lift Millennium Falcons with my mind. Stranger Things returns on Halloween. How Three of The Big 2. Trailers Performed Online. In the U. S., Memorial Day is a pretty big deal. Not only is it an important holiday commemorating the brave men and women who died while serving in the United States military, but it’s a day off work and school to spend with friends and family, marking the unofficial start to summer. And because school is letting out and people are going on vacation, summer is a huge time for the movie industry. Memorial Day weekend is the beginning of one of the most important tent- pole seasons for the studios as the first wave of big- budget summer movies are released, and studio executives cross their fingers hoping for blockbuster- level success that’s often been years in the making. Memorial Day Movie Releases 2. According to Box Office Mojo, the total US box office gross for 2. That’s 1. 1. 3 Billion dollars box office in the U. S. The summer box office gross (Memorial Day weekend through Labor Day weekend) was 4. Billion dollars, a solid portion of that yearly U. S. According to the LA Times, that summer gross is expected to be 5- 1. However, one truth remains: the hotter it gets, the more likely people are to head to their local movie theater. Online since 1998, The World's Finest offers exclusive content including interviews, message boards, reviews, image galleries, videos, online original comics.The films with the largest budgets spare no expense when it comes to advertising. With the intention of drawing in as many movie- goers as possible, studios launch massive campaigns, via traditional print and TV media and in major cross- platform social media campaigns. But what works on a billboard or in a television trailer isn’t necessarily what resonates in an online video. Studios come up with their own official trailers that they run online (some are the same trailers that appear on TV) and also pay influencers to create user- generated trailers. Influencers and users will also upload movie trailers for free to generate buzz around a specific film. Three of the major studio films being released on or around this Memorial Day weekend are Disney’s Pirates of the Caribbean: Dead Men Tell No Tales, Paramount Pictures’ Baywatch, and Warner Bros’ Wonder Woman. Although Pirates and Wonder Woman are geared more towards families and Baywatch is rated R, all three movies have multiple official and user- generated trailers on social platforms. Using data from Tubular, let’s look at what’s working on various platforms for each movie to garner some tips for trailer advertising online. Baywatch: A Social Video Push by The Rock. Official Baywatch trailers were distributed by at least 9. Paramount properties. The English version offers selected articles from. In response to real-world tragedies, a number of people online have turned to Superman for a lesson in diversity and respect. Now, DC has shared some history and a. Dunkirk is a 2017 war film written, co-produced, and directed by Christopher Nolan. It features an ensemble cast starring Fionn Whitehead, Tom Glynn-Carney, Jack. Although trailers for the film were released on social media as early as November 2. You. Tube was released on March 2. This trailer was the actual full- length trailer for Baywatch and garnered 8. Million views with 6. Million of those views occurring in the first 3. The second most- viewed official trailer on You. Tube is actually the teaser for the movie, uploaded way back in 2. December 8th. This video received 4. Million views with 4. Watch Wonder Woman Full Movie Online or Download instant free on your Desktop, Laptop, notepad, tab, smart phone, Mobile, iPhone, MacPro. Million occurring in the first 3. It’s also worth noting that the third most- viewed official trailer on You. Tube was uploaded by Paramount India and heavily features lead Priyanka Chopra, who is Indian and has a massive Indian following from her appearances in Bollywood films. On Facebook, the most- viewed official trailer was the December 8, 2. Interestingly, the second most- viewed official trailer for Baywatch on Facebook was the red band trailer (see below), uploaded recently on May 1. This trailer was actually uploaded by Paramount affiliate United International Pictures Philippines, implying along with the Paramount India- uploaded You. Tube trailer that this movie might have a robust audience in Asia (let’s not forget that in the 1. Baywatch was the most- watched TV show in the world). It was a smart move for Paramount to have their international properties upload trailers and for those trailers to feature leads that are popular on a global level. Let’s now look at the influencer and user- generated trailers for Baywatch. Dwayne “The Rock” Johnson uploaded the December 8th teaser via his own social media accounts and as most people know, the actor has an enormous online presence. The teaser on his Facebook page received 1. Million views in the first 3. Million views total as of May 1. The Rock also uploaded the Super Bowl trailer to Facebook and received 3. Million views. Zac Efron uploaded the international trailer to his Instagram account and received 5. Million total views. However, the real story here is engagement within the first 3. Most of the user and influencer- generated videos received much more engagement than the trailers uploaded by Paramount, especially when they were uploaded by stars with big online media presences. The influencer trailers also all had tons of views in their first 3. Influencers tend to have more specific audiences and when they upload videos, there’s an automatic personal element to what they’re promoting. When audiences engage with videos uploaded by the stars of a movie, they feel more like they’re getting excited with the cast about a film’s release rather than about a big, cold studio movie. Wonder Woman: Kick- off at Comic- Con. The latest entry in Warner Bros.’ big screen adaptations of wildly popular DC Comics’ properties, trailers for Wonder Woman began showing up as early as last summer. The most- viewed trailer uploaded by a Time Warner property for this film was the official Comic- Con trailer, uploaded July 2. This video received 2. Million views with 2. Million of those views occurring within the first 3. This trailer also has great engagement in its first 3. This might be because although Comic- Con is a hugely popular convention now that often hosts the release of tent pole film material (some of it not even comic- related), there’s still a pretty specific audience for movies based on comic books. That audience skews young, tech- savvy, and engaged online so even mentioning Comic- Con in the trailer title increases a video’s chances of engaging viewers. Comic- Con trailers also tend to be longer and include more footage than movie- theater trailers, allowing viewers to see as much of a movie as possible before its official release. The official trailer for Wonder Woman uploaded by Warner Bros. Pictures is the second most- viewed trailer released by a Time Warner property on You. Tube, with 1. 7. 3 Million of its 2. Million total views occurring in the first 3. This trailer also had a solid engagement per views rate in its first 3. Again, the target audience for comic- book movies is one that is very active online. Incidentally, the most- viewed Time Warner property uploaded trailers for Wonder Woman on Facebook were also the Comic- Con and official trailers, also with strong engagement in the first 3. This might be no surprise, but the most- viewed influencer or user- generated trailers for Wonder Woman were uploaded by Wonder Woman herself, Gal Gadot. On March 1. 3, 2. Gal uploaded the Welcome to Themyscira trailer to Facebook and received a whopping 2. Million total views for the video, with 1. Million of those views occurring in the first 3. The second most- viewed influencer or user- generated trailer for Wonder Woman on Facebook also came from Gal herself and it was the exclusive trailer she uploaded on March 1. This video received 9. Million total views. The two trailers uploaded by Gal actually had similar engagements per view averages in the first 3. Time Warner trailer uploads. This means it’s still important to have stars with large social media presences promote trailers on Social Media, but the strong overall engagement only emphasizes the type of audience attracted to a big comic book film. Pirates of the Caribbean: Dead Men Tell No Tales. The first trailer for Pirates, as we will heretofore refer to this film’s incredibly lengthy title, was released back in October of 2. That teaser (see below) is actually the most- viewed trailer for Pirates uploaded by a Walt Disney property on You. Tube, with 2. 0 Million views total and 1. Million of those views occurring in the first 3. It is worth noting that the engagements per view rate for the teaser in its first 3. Wonder Woman and Baywatch. The most- viewed, Disney- property- uploaded trailer for Pirates on Facebook is the March 2. Pirates of the Caribbean’s official account. The trailer has 1. Million total views with 1. Million of those views occurring in the 3. This trailer actually has a solid engagements per views rate for its first 3. There is the possibility that because these are trailers being uploaded by Disney properties, some of the engagement generated could be paid for. The second most- viewed trailer on Facebook uploaded by a Disney- owned property is a Spanish- subtitled trailer with 8. Million views and, you guessed it, 8. Million of those views occurred in the first 3. The popularity of the trailer among Spanish speakers might be due in part to Pirates lead Javier Bardem, the Spanish star who got his start in movies filmed in his native language. However, this trailer did have a slightly lower engagements per view rate in its first 3. The bright side is that the engagement is still above average for the official Pirates trailers. The most- viewed influencer or user- generated trailer on You. Tube for Pirates is that original teaser uploaded by Zero Media with 1. Million views, 1. Million views occurring in the 3. The engagement per views rate in the first 3. The second- most viewed influencer or user- generated trailer on You. Tube is the third trailer for the movie uploaded by ONE Media with 1. Million views (1. Million of those views rolled in during the first 3. This video had a much better engagement per views rate in its first 3. It should be notes that this third trailer focuses on the franchises new characters played by Javier Bardem, Kaya Scodelario and Brenton Thwaites. Again, audiences often connect to a particular actor or theme within a given film and that’s what they head to the theater for.
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